In addition to SEO (Search Engine Optimization), SMO (Social Media Optimization) is the new trend to get visitors to your website. With SEO the goal is to score higher in search engines with the keywords that get the best result for your website. With this, SMO can help on social networks so your site ranks high in the category of interesting sites.
Search engine optimization is a part of search engine marketing and can be defined as the set of activities designed to a web page to score high in the regular search results from a search engine on the web for relevant keywords or search terms. Since the placement in the regular results for free, these results constitute an interesting alternative to advertising in search engines.
We can now, no longer ignore the social networks. And the name says it all, social media can help you strengthen the bond with your clients. The idea is simple: the closer a company is to its customers, the more successful the company will be financially. Social media offers the possibility of choice for this "closeness" to create, to interact and dialogue.